Little Rock, AR – (Contributed) – Aug. 18, 2025 – With the start of the school year well underway, the Arkansas State Police Highway Safety Office wants to remind motorists to be more aware of pedestrians and bicyclists on roadways across Arkansas.

To help achieve this goal, the “Drive Aware” campaign will run from Aug. 18 through Aug. 24.  This initiative aims to raise awareness surrounding road safety for pedestrians and bicyclists.

According to recent data, pedestrian fatalities in Arkansas reached a 10-year high in 2020, with 81 tragic deaths. However, in 2023, although there was a 9% decrease in pedestrian fatalities, they continue to remain high at 74 fatalities. 

Also in 2023, statistics reveal there were 11 bicyclist fatalities, which is nearly double the number of fatalities in 2022. Urban areas remain particularly hazardous, accounting for 70% of pedestrian and 67% of bicyclists’ fatalities.

“Our goal is simple yet crucial – encourage road users across the state to help protect the lives of pedestrians and cyclists who are often at a higher risk on our roads,” said Arkansas Public Safety Secretary Col. Mike Hagar. “With school starting back all across the state, we want everyone following safety guidelines and staying alert. Together we can prevent unnecessary tragedies and ensure Arkansas is a safe place for all road users.”

The “Drive Aware” campaign will focus on critical safety tips for motorists and vulnerable road users. For motorists, the campaign highlights the importance of avoiding distractions, adhering to speed limits and being particularly cautious at crosswalks.

Cyclists are urged to wear helmets, check their brakes and follow rules of the road, while pedestrians are reminded to use sidewalks, cross at designated areas and remain vigilant of their surroundings.

For more information on bicycle safety, click here. For more information on pedestrian safety, click here or call the Arkansas Highway Safety Office at (501) 618-8136.